Audience 3.2.4 :Van Helsing

The target audience for Van Helsing is people above the age of 13 in the UK, probably down to the use of fantasy violence and frightening scenes. However in many other countries, the films classification is higher at 15 due to the violence and strict laws that are in place. I would also predict for this film that the main target audience would be males because of the violence and frightening scenes that appear in the film. However at the beginning of the film, the historic opening would suggest to me that a much maturer audience would be needed to watch the film due to the historic views put on show.
Three ways in which the opening scene addresses the audience are that the film uses a lot of sound and visual effects to grab the audiences attention. Even though some of these sound/visual effects can appear to be rather fake, i believe that the audience would enjoy the film. Another example would be that the use of a historic opening to entice the viewer which would grab the attention of the older audience maybe in the age range of 16-19 year old. My final example would be that the actual music connotes drama, action and fear between the audience and this would attract even more attention.The music is very heavy and loud, which would suggest that the music is trying to scare the audience with the images on screen and the actual music itself. The use of sound effects such as the lighting is very eye pleasing as well and would address the target audience.