Studio and Marketing 3.2.3 Van Helsing

Production
The budget for Van Helsing was estimated at $170,000,000. The studio that produced Van Helsing was Universal, who are famous for their big blockbuster movies such as The Mummy. The actual copyright holders are Universal Pictures. The director of the film was Stephen Sommers, who also wrote the movie and produced it as well. The other producer was Bob Ducsay. The filmed starred Hugh Jackman as Van Helsing, Richard Roxburgh as Count Dracula and Kate Beckinsale as Anna Valerious. This shows that the film starred many famous actors who have appeared in a variety of different films such as X-Men. Van Helsing was filmed mostly in Universal Studios and California, which reflects the big budget that the film was worth. It was also filmed in Italy and the Czech Republic. This film was a big seller in 2004 and this could mostly have been down to the amount of famous actors or the actual theme of the film being horror/thriller. It has won two awards and has been up for thirteen nominations.
Marketing
Van Helsing has been distributed and consumed in a variety of different countries and locations. This means that the film producers have seen large amounts of profit and gross come their way. The countries that Van Helsing has been distributed include France, Philippines, Malaysia, Italy, Iceland, Canada, Sweden, Argentina, Portugal, Singapore, Netherlands, UK, USA, Brazil Chile, Switzerland and South Korea. This shows that the film was well received and that it was well known to the audience. It was advertised on billboards, poster and on television worldwide. The film was released simultaneously in conventional cinemas and in IMAX. The film also has its own website address and was being feature trailered months before it came out in the cinemas. This prepared the audience for what the film was to be about and also excited them with anticipation!

Summary
In summary of the film i believe that Van Helsings' target market would be people above the age of 13 because of the fantasy violence and the frightening images. The films actual classification is PG and this is who the film has been aimed at. I believe the film is aimed at people whom like violence and those that are interested in super natural creatures such as vampires and werewolves. One of the biggest stars in the film is Hugh Jackman who has starred in other films such as X-Men and Deception. These kind of Hollywood stars have been used to attract the audience whom well know these actors. People under the age of 13 would probably find the film scary and this is why they would be exempt from watching the film. The amount of money processed into the film has been extraordinary and i believe that the target audience have been reached. These very specific details impact on the audience in the film through various ways and excite the viewer of such a film.